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Business of Personal Training, The (book) Inside information on administering your personal training business DESCRIPTION Whether you are considering a career as a personal trainer or searching for ways to increase revenue business planning and gain new clients for your existing business, you'll find The Business of Personal Training to be an indispensable reference. Written by some of the most successful personal trainers in the country, this book provides the foundation for building your personal training business. While many books address the subject of exercise training, few have been written about the business side of personal training. This book covers the topic more thoroughly than any other existing publication, discussing not only how to build a solid business but also how to be an effective trainer. Part I defines personal training, outlines the history of the profession, business planning and reviews the qualifications for being a personal trainer. You'll also find important information on the certifications offered by the Aerobics business planning and Fitness Association of America, American College of Sports Medicine, American Council on Exercise, Cooper Institute for Aerobics Research, business planning and National Strength business planning and Conditioning Association. Many personal trainers have no formal business education business planning and must learn the business aspects of their trade through trial business planning and error. Part II helps you avoid common business mistakes, describing how to create, market, business planning and manage a personal training enterprise. You'll learn how to AA* develop a mission statement business planning and business plan, AA* set business policies, AA* create strategic business planning and creative marketing plans, AA* establish prices for services, AA* hire business planning and train staff members, business planning and AA* much more. This section also explains a personal trainer's legal business planning and professional responsibilities, such as giving clients a health screening, obtaining informed consent, business planning and inspecting facilities business planning and equipment. Part III offers techniques for becoming an effective personal trainer. Since there's more to helping your clients achieve their fitness goals than simply prescribing a program, Part III discusses AA* how to maintain a professional relationship with clients, AA* the psychology of personal training, AA* teaching techniques business planning and tips for improving client-trainer communication, AA* how to motivate clients business planning and help them set goals, business planning and AA* how to design appropriate, individualized exercise programs. Nineteen sample forms in Parts II business planning and III make it easy for you to put the ideas presented into
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